About

"Definitely Not

A Robot"

Meet Norm,

Yes, he is Nefinitely Not a Robot

Definitely Not a Robot is a small apparel brand built around a simple idea:

Being human is awkward, inconsistent, and occasionally hilarious — and that’s fine.

We create thoughtfully designed apparel that blends quiet humor with everyday wearability. The designs aren’t loud, trendy, or trying to explain themselves. They’re meant to feel familiar, slightly offbeat, and comfortable enough to live in.

At the center of the brand is Norm L. Person — a character who looks human, acts human, and insists (often unnecessarily) that he is definitely not a robot. Norm isn’t a mascot or a superhero. He’s more like a mirror: a reminder that trying to appear “normal” is something we’re all doing, whether we admit it or not.

Our products are made using high-quality garments selected for comfort, fit, and durability, with printing designed for regular, everyday wear. Each piece is intentionally simple, so it works whether you’re out in public, at home, or somewhere in between.

Definitely Not a Robot isn’t about making statements or chasing trends.

It’s about subtle humor, shared recognition, and being okay with not having everything figured out.

If someone asks what it means, you don’t have to explain it.

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